网络外部性、产品差异化与企业技术控制策略被引量：6

Network externalities,product differentiation and control strategy to technology standard of firms

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摘要研究具有网络外部性特征的市场中,拥有专有技术的在位厂商对其技术的授权动机.研究结果表明,在消费者对产品未来市场规模的预期为随机变量的假设下,如果网络外部性强度较弱或者产品差异化较强,专有技术厂商将开放技术,引入竞争性厂商,从而获得比独享技术更高的利润;反之,如果网络外部性强度较强或者产品差异化较弱,专有技术厂商将独享技术,从而成为行业垄断者。 The purpose of this paper is to discuss the incentive of an exclusive holder of a technology to open it to other firms in a market with network externalities. Our result shows that, under the assumption that the fulfilled expectation of sales is a stochastic variable, the incumbent will share the technology with other firms to expand consumers＇ installed base rapidly and make higher profit than the monopoly profit when the strength of network externality is weak and/or the degree of product differentiation is strong. On the contrary, the exclusive holder of the technology has no any motivations to open the technology when the strength of network externality is strong and/or the degree of product differentiation is weak.

作者孙武军

机构地区南京大学商学院金融与保险学系

出处《管理科学学报》 CSSCI 北大核心 2008年第2期43-49,共7页 Journal of Management Sciences in China

基金国家自然科学基金资助项目(70703016) 中国博士后基金资助项目(2004036100) 南京大学人才引进基金资助项目(010422410109)

关键词网络外部性产品差异化技术控制策略兼容 network externalities product differentiation technology control strategy compatibility

分类号 F421 [经济管理—产业经济]

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参考文献12

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