基于TPB模型的学生创业意愿影响因素分析被引量：118

Research on Factors Affecting Students' Entrepreneurial Intentions Based on Theory of Planned Behavior

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摘要本文检验TPB模型在中国学生创业意愿中的应用,从主观规范、创业态度、感知行为控制三个变量来探讨其对中国大学生创业意愿的影响,本文采用多变量测量方法将创业意愿分责任性承担与非责任承担意愿。实证研究发现,创业态度、主观规范、感知行为控制到创业意愿的标准路经系数分别为:0.430、0.289和0.136,TPB模型共解释创业意愿变异的46.9%,在中国文化背景下主观规范对创业意愿的影响效用大于国外学生。 This paper tries to validate the application of TPB model to study on Chinese undergraduate entrepreneurial intentions. The authors adopt subjective norms, attitude toward entrepreneurship and perceived feasibility to explain Chinese undergraduates＇ entrepreneurial intention, which is divided into committal and noncommittal dimensions by using multivariate measurement. The study shows the path coefficients from subjective norms, attitude toward entrepreneurship and perceived behavior control to entrepreneurial intention are 0. 430, 0. 289 and 0. 136 respectively. 46.9% of variance in entrepreneurial intentions is explained by TPB model. The study also demonstrates that subjective norms have larger influences on Chinese students than foreign students.

作者李永强白璇毛雨曾峥

机构地区西南财经大学工商管理学院

出处《中国软科学》 CSSCI 北大核心 2008年第5期122-128,共7页 China Soft Science

关键词创业意愿创业态度主观规范感知行为控制自我效能 entrepreneurial intentions attitude toward entrepreneurship subjective norms perceived behavior controlself - efficacy

分类号 G646 [文化科学—高等教育学]

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参考文献23

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