摘要
解决当前农民阶层的传播弱势地位问题,需要构筑"以农民为本"的新农村传播体系。构筑这一体系有三个基本支撑点:在媒介结构优化上,重点发展农村电视和网络媒介;在媒介定位与传播资源分布上,以农民社会阶层作为目标受众,优化传播内容;在社会阶层媒介利益表达上,构建以农民为传播主体的大众传媒利益表达渠道。在中国现代化进程的大视野中重新构筑新农村传播体系,目标是在重视对农村传播的基础上,形成城乡一体化、统筹协调发展的传播机制。
To solve the problem of the disadvantage status of Chinese farmers in mass communication, a new rural communication system should be set up. Constructing the system relies on three critical points of foundation. First, it is vital to develop the television and internet medium on the optimum media frame. Secondly, on the media orientation and collocation in the information resources, the communication content for the farmer as the niche audience in media need to be optimized. Thirdly, considering the benefits in media expression it is essential that the voice outlets should be constructed for the farmers as communicators. Reconstruction in the new rural communication system from the broad horizon in the modernization tenor is also required. And the establishment of the city-rural integrative communication system should root in the groundwork emphasized particularly on the rural communication.
出处
《武汉大学学报（人文科学版）》
CSSCI
北大核心
2008年第3期369-373,共5页
Wuhan University Journal (Humanity Sciences)
基金
教育部哲学社会科学重大攻关课题(05JZD00026)
关键词
新农村传播体系
优化传播内容
传媒利益表达渠道
new rural communication system
optimum content in communication
the voice outlet in media
