摘要
指出城市也可以像产品一样通过品牌来提升竞争力和吸引力,建设城市品牌的关键是明确城市顾客的需求,找到顾客期望的价值点;分析了顾客视角城市品牌概念模型的功能体验和象征性这两个维度,并讨论了影响城市顾客城市品牌感知的要素。
This paper proposes that city also has the possibility to upgrade its attractiveness and competitiveness through brand like the commodities. The key point of city brand building is to understand the urban customers＇ demand and to find the value that the customers expect. It analyzes the functional experiences and symbolism of the concept model of city brand from the customers＇ perspective and also the factors which impact on the perception with city brand.
出处
《城市问题》
CSSCI
北大核心
2008年第5期16-22,共7页
Urban Problems
关键词
顾客视角
城市品牌
概念模型
影响因素
perspective from customers
city brand
concept model
impacting factors
