摘要
旅游营销伴随着旅游业如火如荼的发展态势而被越来越多地关注,政府从它们的行政职能出发,在旅游营销中充当着重要的角色。根据福建旅游业的实际情况,福建省政府应从理念、战略和策略三个方面来构建旅游营销体系,以取得最佳的经济效益和社会效益。
People are more and more concemed about tourism marketing with the development of tourism industry in full swing. Goverments,from the perspective of their administrative functions,play an important role.Fujian Provincial Government should build the tourism marketing system from ideology,strategies and tactics on the basis of the real situation of tourism industry in Fu- jian, in order to get the best economic and social benefits.
出处
《漳州师范学院学报（哲学社会科学版）》
2008年第2期40-44,共5页
Journal of Zhangzhou Teachers College:Philosophy and Social Sciences
关键词
福建
政府旅游营销
战略规划
策略
Fujian
governmental tourism marketing
strategic planning
strategy
