摘要
根据人们食品消费需求的新特点，从保障食品的安全性、购买的便利性、价格的低廉性、促销的优越性四个方面，对食品连锁超市的营销优势进行了探讨。
Based on the new demands for food consumption ,the marketing advantages of the chain supermarket are studied ,which involve the guarantee of food security ,the convenience of purchase, the lower price, the advantages of promotion.
