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市场机遇信息搜索的影响因素模型及人际关系特征研究 被引量:4

Study on Influencing Factors Model and Interpersonal Relationship Characteristics of Market Opportunity Information Searching
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摘要 针对企业家如何有效收集和利用信息去发现市场机遇这一现状,提出市场机遇发现中信息搜索的影响因素模型,回顾和探索该模型中信息搜索者的主体特性、信息来源及信息搜索者与信息来源的关系等这三类因素,并分别对企业家搜索机遇信息活动中的人际关系内容特性和结构特性进行详细讨论。 The gathering and utilizing of information for entrepreneurs to discover market opportunities has always been one of research hotspots at home and abroad. This paper proposes an influencing factors model of ISMOP (Information Searching in Market Opportunity Discovery), then reviews and explores the information searchers' subject characteristics, information sources and the interrelationships between them. Finally the paper discusses in detail the content characters and the structural characters of entrepreneurs' interpersonal relationships in their ISMOP activities.
作者 张星 蔡淑琴
出处 《图书情报工作》 CSSCI 北大核心 2008年第8期77-80,共4页 Library and Information Service
基金 国家自然科学基金"企业市场机遇发现支持技术与支持系统的研究"(项目编号:70671049) 广西自然科学基金"企业市场机遇发现的方法与支持模式的研究"(项目编号:桂科青0542033) 湖北省人文社科重点研究基地现代化信息管理研究中心研究成果之一
关键词 机遇发现 信息搜索 人际关系 opportunity discovery information searching interpersonal relationship
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参考文献15

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二级参考文献11

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