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公司声誉测量的新理论 被引量:2

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摘要 公司声誉作为一种重要的无形资产,其测量的方法和理论一直处于不断发展之中。本文介绍现有的排序测量法、三维测量法和基于公司声誉形成过程的动态测量法,并且比较辨析了这几种方法的特点。
作者 缪荣 沈志渔
出处 《企业管理》 CSSCI 北大核心 2008年第10期88-90,共3页 Enterprise Management
基金 国家博士后基金二等资助。项目编号:20080430506。
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二级参考文献15

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  • 2Freeman, R. Edward. Boston.. Pitman. Strategic Management: A Stakeholder Approach, Pitman publishing. 1984. 1348.
  • 3James E. Post, Lee E. Preston, and Sybille Sachs., Redefming the Corporation: Stakeholder Management and Organizational WealthPublished by Stanford University Press, Stanford, CA, 2002.
  • 4J. Post, L. Preston, Sybille Sachs, "Managingthe Extended Enterprise:The New Stakeholder View","Redefining the Corporation:Stakeholder Management and Organizational Wealth", Stanford University Press, 2002.
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  • 7Review of the 3rd International Conference on Corporate Reputation, Image and Competitiveness,Corporate Reputation Review, 2000, 3(2): 101-111.
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  • 9Charles Fombrun, (1996). Reputation.. Realizing value from the corporate image. Boston.. Harvard Business School Press.
  • 10Wartick, S. L. (2002). Measuring Corporate Reputation: Definition and Data. BUSINESS & SOCIETY, 41(4),371-392.

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