摘要
文章从产品型服装品牌与情感型服装品牌之间的关系出发,讨论了情感型服装品牌建设的基础与必要条件,并进一步分析了消费者的心理需求与情感型服装品牌建设之间的关系。
Starting from the relationship between product-type apparel brands and emotional-type apparel brands, the article discusses the fundament and necessary＇ condition of emotional-type apparel brands construction. Furthermore, the article analyzes the relationship between psychological needs of consumer and the construction of emotional-type apparel brands.
出处
《纺织导报》
CAS
北大核心
2008年第12期106-108,共3页
China Textile Leader
