摘要
以博弈论为基本研究方法,对由一个制造商与两个零售商所组成的闭环供应链系统在分散决策和集中决策下的定价模型进行了分析,得到了系统各成员的最优定价策略和利润,发现非合作分散决策会造成系统效率的损失。因此,提出一种基于收益共享的协调定价机制,实现了闭环供应链系统的协调,并使得闭环供应链系统整体利润达到集中决策时的利润水平。最后,通过数值仿真分析了两零售商之间的竞争系数和政府的经济补贴对供应链系统决策和利润的影响。
This paper studies the pricing and coordination strategy of the closed-loop supply chain composed of one manufacturer and two competing retailers based on the game theory. It analyzes the decentralized and centralized pricing models under the condition with retailer competition, and obtains the optimal pricing strategy and the optimal profit of the members of closed-loop supply chain. It finds out that there is efficiency loss in decen-tralized closed-loop supply chain. Furthermore,it puts forward a profit-sharing coordination policy which makes the profit of the decentralized closed-loop supply chain equal to that of integrated closed-loop supply chain. Fi-nally, by numerical simulations, it analyzes the influence of the competitive factors and the government allowance to the recycling product on the pricing decision and profit of closed-loop supply chain.
出处
《运筹与管理》
CSCD
2008年第6期44-49,共6页
Operations Research and Management Science
基金
铁道部科技研究开发计划基金资助项目(2005F026)
关键词
闭环供应链
零售商竞争
决策模型
收益分享
closed-loop supply chain
retailers competition
strategy models
profit sharing
