摘要
中间客户在企业与终端消费者之间起到了十分重要的连接作用,然而其价值评价往往被学者们所忽视,改变过去忽视中间客户价值状态,将中间客户纳入客户价值评价体系。在已有客户价值评价指标体系基础上,结合中间客户特性,构建了具有针对性的中间客户价值评价指标体系,从而实现对中间客户价值的评价,为企业决策提供支持。
It is important for intermediary customer connecting the company and its customers. But its value is seldom noted. In view of the characteristics of intermediary customer, a special evaluation index system is built with an ambiguous model to evaluate intermediary customer value in order to offer enterprises the decision - making support.
出处
《商业研究》
CSSCI
北大核心
2009年第2期6-9,共4页
Commercial Research
基金
国家自然科学基金
项目编号:70502021
70802008
