摘要
2008北京奥运会结束之后,中国进入到"后奥运时代",中国的对外传播从此处在了全球化语境之下。在后奥运时代的全球化传播语境下,为塑造合意的国家形象,中国应该从以下四个方面来努力:讲究符号媒介的跨文化选用、提升对外媒体的公信力、加强政府对世界媒体的公关和营造理性的媒介公共领域。
After the 2008 Beijing Olympics, China enters into the Post- Olympics Age, and its external communication is carried out in the global context. In the global communication setting, China should make efforts to improve the foreign image in the following four aspects： choosing the animated and expressive symbols in cross - cultural communication ; developing a reputation for credibility of external media; strengthening government＇s international media relations; creating rational and healthy media public sphere.
出处
《阴山学刊》
2009年第1期29-34,共6页
Yinshan Academic Journal
基金
中国传媒大学"211工程"第三期重点学科建设项目
关键词
全球化传播语境
对外传播
国家形象
Global communication
External communication
International image
