摘要
介绍了重庆武隆世界自然遗产的资源景观特色,并以"旅游者体验价值"为核心,分析了重庆武隆喀斯特作为世界自然遗产旅游目的地的品牌价值以及品牌运营的定位、传播、维护与提升、教育。
The natural landscape characteristics of Wulong Karst world natural heritage in Chongqing City were introduced.Taking ＂Experiencing value of tourists＂ as the core,the brand value of Wulong Karst in Chongqing as the world natural heritage destination was analyzed as well as the positioning,communication,maintenance,improvement and education of Wulong Karst brand operation.
出处
《安徽农业科学》
CAS
北大核心
2009年第10期4798-4799,共2页
Journal of Anhui Agricultural Sciences
关键词
世界自然遗产
旅游
品牌价值
运营
重庆武隆
World Natural Heritage
Tourism
Brand Value
Operation
Wulong in Chongqing City
