1Anon, 1991, "Get set for old age",Leisure Manager, 9,11, pp. 27-30.
2Beck, B., 1996, "The luxury of longer life", Economist, 27 January, pp.7-9.
3Barak, Benny,Schiffman, Leon G., 1981,“Cognitive Age: A Nonehronological Age Variable”, Advances in Consumer Research, VoL 8 Issue 1, p.602.
4Goodhead, V., 1991, "Marketing to Mature Adults Requires a State of Being", Marketing News, 9 December, p.10.
5Kavanagh, M., 1994, "Using the grey matter", Marketing, March 31, pp. 30-32.
6Marylyn Carrigan and Isabelle Szmigin, "The usage and portrayal of older models in contemporary consumer advertising", Journal of Marketing Practice: Applied Marketing Science, Vol. 4 No. 8, 1998, pp.231-248.
7Mason S. E., 1993, "Imagery in the Aged", Experimental Aging Research, 3, pp.17-32.
8Miller, C., 1991, "Misconception, Fear Stall Advance into Mature Market", Marketing News, 9 December, p.11.
9Sherman, Elaine, Schiffman, Leon G., 1991,"Applying Age-gender Theory From Social Gerontology to Understand the Consumer Well-being of the Elderly", Advances in Consumer Research, 1984, Vol. 11 Issue 1, p569.
10Underhill, Lois,Cadwell, Franchellie, 1983, "What Age Do You Feel' Age Perception Study", Journal of Consumer Marketing, Summer, Vol. 1 Issue 1, p.18.