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我国老年消费者心理年龄研究 被引量:11

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摘要 本文在界定我国老年市场的基础上,以我国有代表性的6个城市的1120名老年消费者为调查样本,选择自我感知年龄来研究我国老年消费者心理年龄与生命年龄的差异,从而分析其对老年消费者的消费行为的影响,并探讨相关的营销策略。
作者 应斌
出处 《管理世界》 CSSCI 北大核心 2009年第5期182-183,共2页 Journal of Management World
基金 中南财经政法大学引进人才科研启动金资助
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参考文献11

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