摘要
多角化是众多企业所选择的成长战略之一,为许多著名企业所采用。但是,仍有为数不少的企业,在不了解自身资源的情况下,盲目跟风采取多角化战略,造成了经营风险。在什么样的情况下应该选择多角化是本文研究的出发点,即分析多角化的动因问题。一般认为,企业采取多角化经营有其内部动因和外部动因,本文从资源基础理论角度,分析引起企业多角化的内部动因。
Diversification is one of the development strategies that many companies tend to use to grow. But a lot of companies fail to diversify, because they don＇t realize their core resource and diversified blindly. So the paper start with the problem under the situation that a company should chose diversification and is analyses the reason of diversification. There are often two reasons for diversification, one is inner reason, and the other is outer reason. The paper analyses the inner reason from the perspective of Resource-Based Theory.
出处
《天津市财贸管理干部学院学报》
2009年第2期24-26,共3页
Journal of Tianjin Institute of Financial and Commercial Management
基金
天津市教委专项课题
项目号:2006ZH92时间:2006.12-2009.9
关键词
资源基础理论
多角化战略
内部动因
Resource-Based Theory- biversification strategy
interior force
