摘要
回顾了品牌竞争力的测评方法和模糊集的基本理论,在品牌竞争力指标体系的基础上提出了品牌竞争力评估指标的量化模型,并通过构造判断矩阵和隶属度矩阵举例说明了Fuzzy-AHP法在品牌竞争力评估中的应用.
This paper reviews the brand competitiveness evaluation methods and the basic theory of fuzzy sets. Based on Fuzzy-AHP method and brand competitiveness index system, the brand competitiveness evaluation of quantitative models is proposed. Fuzzy-AHP method applied in brand competitiveness evaluation is illustrated by discriminant matrix and membership degree matrix.
出处
《数学的实践与认识》
CSCD
北大核心
2009年第11期44-50,共7页
Mathematics in Practice and Theory
基金
国家自然科学基金(70872103/G020802)
