摘要
采用文献分析和逻辑分析法,运用经济学理论和服务产品理论,以体育的本质为出发点,对体育赛事产品进行界定,探讨体育赛事产品的经济学特征,旨在为加速体育赛事市场的开发提供理论依据。
Literature review and logical analysis as well as the economic theory and the service product theory are applied in this article to define sports competition product and discuss the economic characteristics of sports competition in the hope of providing theoretical reference for quickening the development of sports competition market.
出处
《成都体育学院学报》
CSSCI
北大核心
2009年第7期11-14,共4页
Journal of Chengdu Sport University
基金
2008年上海市体育局体育社会科学
决策咨询研究项目(批准号TYSKJ2008018)分课题
关键词
体育赛事
体育赛事产品
经济学特征
sports competition, sports competition product, economic characteristics
