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消费者网络信任传递模式分析

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摘要 信任是商务交易的基石,但由于电子商务交易环境的虚拟性和匿名性,使得电子商务中的失信现象频频发生,而在线交易的缺乏诚信成为电子商务进一步发展的主要障碍。本文试图通过对电子商务消费者信任路径的影响因分析影响消费者的信任传递模式。
作者 杨宗辉
出处 《中国商贸》 北大核心 2009年第08X期71-72,共2页 China Business & Trade
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