摘要
品牌定位就是建立一个与目标市场有关的品牌形象的过程和结果,企业准确进行品牌定位有利于企业产品的市场推广,快速树立企业品牌形象。文章主要针对我国中小企业品牌定位存在的问题,提出了一些建议措施。
The brand positioning is to establish a target market with the brand image of the process and results.The corporate brand positioning accuracy in favor of establishing the enterprise product marketing and the brand image quickly to enterprises. In this paper, we will talk about small and medium enterprises in China brand and its positioning problems, finally we will make a number of recommended measures.
出处
《企业技术开发》
2009年第8期79-80,共2页
Technological Development of Enterprise
关键词
中小企业
品牌定位
建议
small and medium-sized enterprise
brand positioning
proposal
