摘要
旅游风险就是旅游者在其旅游行为中所感知到的可能发生的负面结果。本文通过实证调查,分析了旅游风险感知、旅游行为偏好两者之间的关系,结果显示:因子分析法萃取出旅游风险感知因子为3项(恐怖事件与战争危险因子、公共卫生危险因子、自然灾害与金融风险因子),旅游行为偏好因子为4项(追求异国文化圈型、追求类似文化圈型、旅游服务追求型、大众性追求型);多元回归分析检验出旅游风险感知因子与旅游行为偏好之间存在反(-)相关关系。最后,在分析本研究结论的基础上提出了本研究的不足和未来的研究方向。
From the view of perceived risks of outbound tourists, the social security issues are the war, the terrorism, politics, war crimes and so on; the public health issues are tourism and infectious diseases, public health incidents and so on; the natural disasters are earthquakes, floods, volcanoes, tsunamis and so on; the measure of travel prices, the price of foreign exchange and the fluctuations of the exchange rate. All these pose threat to the security of the outbound tourists. All the factors together constitute the risks of tourism; furthermore any of the factors will affect the tourist perception of security of the tourism destination. Due to the lack of travel risk perception and understanding, tourism industry often makes errors in dealing with the travel risks. The investigation of this study is conducted among Beijing residents who are above 18 years old, mainly from group tourism and individual tourism. The group tourism survey is conducted among the outbound tourists through Beijing International Travel Agency, and the individual tourism survey is conducted randomly among individual tourists at Beijing International Airport during waiting time. The survey lasted 50 days from January 10 to February 29, 2008. Through empirical investigation, this study analyzed the relationship between travel risk perception and preferred travel behavior. The results revealed that factor analysis extracted 3 travel risk perception factors （terrorism ＆ war risk factor, public health risk factor, natural disaster ＆ financial risk factor）; 4 preferred travel behavior factors （preferred exotic culture, preferred similar culture, preferred tourism service, preferred popularization）. Multi-regression analysis tested that travel risk factor has a negative impact on preferred travel behavior, it means when tourists perceive the tourism risks, they will cancel the tourism activities for self-safety. In the end, the study limitation and future research recommendations were discussed.
出处
《人文地理》
CSSCI
北大核心
2009年第6期97-102,共6页
Human Geography
关键词
旅游风险感知
旅游偏好
旅游危机
出境游客
北京
perception of travel risks
preferred travel behaviors
travel risk
outbound tourists
Beijing
