摘要
文章以甘肃马铃薯产业集群的发展现状为基础,从区域营销的角度,分析了甘肃马铃薯产业集群的各个区域营销主体,如政府、企业、公共机构和个人在马铃薯产业发展中所起的作用,并指出马铃薯产业集群的可持续发展对区域营销主体提出了新的要求。最后,文章从地区形象、产业形象、企业形象和产品特性四个方面提出了塑造甘肃马铃薯产业集群区域形象的对策建议。
Based on the current development of potato industrial cluster in Gansu, the paper discusses that all regional marketing main bodies of potato industrial cluster such as government, corporation, pubulie institution and individual have do contribution to the development of potato industry, and points out that the sustaible development of potato industry has made new demands for all regional marketing main bodies. Finally,the paper puts forward some measures that creat regional image of potato industrial cluster in Gansu from regional image, industrial image, corporation image, product characteristics and propaganda.
出处
《乡镇经济》
2009年第11期87-90,共4页
Rural Economy
关键词
区域营销
马铃薯产业集群
区域形象
regional marketing
potato industrial Cluster
regional image
