摘要
The purpose of this study is to explore how business organizations could effectively promote positive environmental norms among a larger section of the community. This study hypothesized that the development of a feeling of high involvement among employees of organizations implementing the Environmental Management System （EMS） could result in the spillover phenomena of other environmentally responsible behavior in different domains such as, consumer preferences for environment-friendly products. The study also confirms the effects of environmental attitude （EA） and concrete knowledge （CK） as a mediator; acting not only as an axis to the spillover phenomenon but is also found to be the crucial factor in determining the strength of the whole spillover process.
