摘要
中国会展业发展的"第四次浪潮"已经到来,许多城市纷纷提出建设"会展城市"的目标。会展业和城市品牌形象具有较强的互动效应。景德镇要切实突出城市特色,导入"五力"策略,搭建陶瓷会展平台,不断提高"世界瓷都"城市品牌形象的成长力。
With The ＂fourth wave＂ of MICE industry development in China having arrived, many cities want to realize the goal of building ＂MICE city＂ . There are strong interactive effects between MICE industry and urban brand image, we can introduce the ＂five force＂ strategy and highlight a city＇s character to build MICE platform, improve the competitiveness of urban brand image continually in. Jing De Zhen.
出处
《中国陶瓷》
CAS
CSCD
北大核心
2010年第3期42-44,70,共4页
China Ceramics
基金
重庆文理学院引进人才2008年度科研启动经费项目
关键词
陶瓷会展
城市品牌形象
互动效应
竞争力
Ceramic MICE, urban brand image, interactive effect, growing-up capability
