摘要
市场营销是一个实践性、操作性极强的专业,实践教学对市场营销专业的学生来说尤为重要。应更新教学内容,改革教学手段与方法,拓宽实践教学视野,让市场营销教学更加贴近学生,贴近市场。
Marketing is a practical,highly workable,practical teaching students of marketing professionals is particularly important.Teaching content should be updated to reform teaching means and methods,broaden horizons of teaching practice,teaching marketing closer to the students,close to the market.
出处
《信阳农业高等专科学校学报》
2010年第2期159-160,共2页
Journal of Xinyang Agricultural College
关键词
市场营销
实践教学
体系构建
Marketing
practice teaching
system construction
