消费者创新性、消费者特性与新产品采用行为关系的实证研究被引量：34

An Empirical Study of Innate Consumer Innovativeness,Personal Characteristics and New-Product Adoption Behavior

导出

摘要通过对重庆市主城区消费者的实地调查,用结构方程模型和回归分析检验消费者创新性、消费者特性以及新产品采用行为的关系。结果发现消费者创新性比消费者特性能更好的预测新产品采用行为,且消费者家庭月收入和受教育程度是消费者创新性和新产品采用行为的调节变量。 This paper explores the relationship between consumer innovativeness,personal characteristics and new-product adoption behavior.The authors analyze cross-sectional data from Chongqing using a structure equation modeling approach.We also test for potential moderating effects using regression analysis.We find that innate consumer innovativeness is a stronger predictor than personal characteristics.The authors also find that personal characteristics will influence innate consumer innovativeness and also moderate the relationship between innate consumer innovativeness and new-product adoption behavior.Finally,we point out possible directions for future researches.

作者陈文沛刘伟李忆

机构地区重庆大学经济与工商管理学院重庆邮电大学经济管理学院

出处《管理评论》 CSSCI 北大核心 2010年第5期35-41,62,共8页 Management Review

基金国家自然科学基金项目(70872122)

关键词消费者创新性消费者特性新产品采用行为 consumer innovativeness personal characteristics new-product adoption behavior

分类号 F274 [经济管理—企业管理] F224 [经济管理—国民经济]

引文网络
相关文献

参考文献28

1Dickerson, Mary Dee, James W. Gentry. Characteristics of Adopters and Non-Adopters of Home Computers[J]. Journal of Consumer Research, 1983, 10:225-235.
2Gatignon, Hubert, Thomas S. Robertson. Innovative Decision Processes: in Handbook of Consumer Behavior[M]. NJ: Prentice Hall, 1991.
3Rogers, Everett M. Diffusion of Innovation[M]. New York: Free Press, 1995.
4Uhl K., R.Andrus, and L. Poulsen. How Are Laggards Different An Empirical Inquiry[J]. Journal of Marketing Research, 1970, 7: 51-54.
5Foxall, Gordon R. Consumer Innovativeness: Novelty-Seeking, Creativity, and Cognitive Style[J]. Research in Consumer Behavior, 1988, 3:79-113.
6Foxall and Ronald Goldsmith. Personality and Consumer Research: Another Look[J]. Journal of the Market Research Society, 1988, 30(2): 111-125.
7Goldsmith, Ronald E., Jon B. Freiden, and Jacqueline K. Eastman. The Generality/Specificity Issue in Consumer Innovativeness Research[J].Technovation, 1995, 15 (10): 601-611.
8Manning, Kenneth C., William O. Bearden, and Thomas J. Madden. Consumer Innovativeness and Adoption Process[J]. Journal of Consumer Psychology, 1995, 4 (4): 329-345.
9Midgley, F. David and Grahame R. Dowling. Innovativeness: The Concept and Its Measurement[J]. Journal of Consumer Research, 1978, 4 (3): 229-242.
10Midgley, F. David and Grahame R. DoMing. A Longitudinal Study of Product Form Innovation: The Interaction Between Predispositions and Social Messages[J]. Journal of Consumer Research, 1993, 19 (3): 611-625.