摘要
针对目前国内月饼包装设计风格相对单一,不足以满足国际市场需求的现状。提出了在经济全球化速度加快的环境中,使中国传统特色商品即能立足于国内又能走向世界是目前包装设计界中务必关注的问题。并通过分析台湾月饼包装,阐述其设计风格里存在别样的中国传统特色、中西结合特色以及经典欧式特色,从而探讨了多元化的设计风格才是中国传统特色商品包装的发展之路。
With the acceleration of economic globalization, how to make Chinese traditional characteristics of goods that is not only established in our own county but also to the world is the packaging design should be of concern. Through analysis of Taiwan＇s moon cake packaging, it described the style with a different kind of Chinese traditional characteristics, combined with Chinese and Western classical European features, and discussed that the diversification design style was our traditional packaging development.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第14期60-62,共3页
Packaging Engineering
关键词
台湾月饼包装
中国特色
多元化设计
Taiwan＇s moon cake packaging
Chinese characteristics
diversification design
