摘要
一个有趣的现象是:几乎每个行业都有一家或者几家龙头企业,不管行业平均利润率如何,它们总是可以保持较高的利润率,在市场上赚得盆满钵满;而行业内的其他企业却只能为维持收支平衡而疲于奔命。成功企业获得的高利润往往是其他竞争者"偷不去"的,因为别人模仿起来很难,它已经拥有了自己的品牌和文化;是"买不来"的,因为这些资源和经验不可能从市场上获得;是"拆不开"的,因为企业的资源、能力有互补性,分开就不值钱,合起来才会体现价值;同时也是"带不走"的,因为企业资源已经具有组织性,个人的技术、才能可以带走,但是整合了企业所有资源所形成的核心竞争力是谁也带不走的……
An interesting phenomenon is that almost every industry there is one or several leading enterprises,regardless of how the industry average profit is,the leading enterprises can always keep high profit margins. But the others in the same industry can only to maintain balance and toes. The high profit which the successful companies obtained can not be " stealed" ,because it is hard to imitate,it have their own brand and culture already; the high profit can not be "purchased" ,as the resources and the experiences can not be obtained from the market; it can not be " separated" ,as resources and capabilities are complementary,separation is not worth much,only when they combine will reflect the real value; at the same time,it can not be "take away" ,because the company's resources have already organized,one can take his skills and capacity away,but no one can take the core competence away.
出处
《当代经理人》
2010年第8期30-41,6,共12页
Contemporary Manager
