摘要
针对当前蔬菜价格上涨尤其是大蒜和绿豆价格疯涨的现象,文中从农产品的产业链角度分析各个环节存在的问题,尤其在营销流通领域需要解决的问题。在终端销售领域提出了农超对接的营销模式,并针对物流成本高的现状提出了第三方物流的解决方案,在营销方式上提出了导入电子商务的办法。
Aimed at solving the phenomenon of dramatic rise of garlic and mung beans price,this paper analyses problems existing in the production chain,especially in the promotion field,this paper puts forward a marketing model offering direct connection between farmers and supermarkets,To deal with the problem of high cost of transportation,We suggest that a third-part take part in the promotion,and introduce electronic commerce into it.
出处
《物流工程与管理》
2010年第7期32-33,35,共3页
Logistics Engineering and Management
关键词
产业链
农产品
营销渠道
第三方物流
电子商务
production chain
agricultural products
promotion way
third-part transportation
electronic commerce
