摘要
本文以新浪网新闻《村官疑因考试领先公安局长之子被设套成逃犯》为研究样本,采用内容分析法对该新闻的跟帖进行了多维度考量,从网络舆情的时间分布、地区来源分布、网民使用媒介的类型、网民的态度与指向类型等方面进行了实证分析,并与先前的研究结论进行比照研究,在验证其部分研究结论的同时,提出了一些新的结论,丰富了网络舆情传播规律的研究。
This research selects the ＂Shi Jin -li Events＂ from Sina News as a case study. Using content analysis of nehzens＇comments about this news, and comparing with previous researches, my empirical analysis is based on four aspects ： time distribution of Internet public opinion, regional source distribution, the media type netizens to use, type of users＇attitude and target point. It verifies some of former conclusions and outlines some new ones, which do enriches that research area. This study con- cludes that Internet public opinion is influenced by when the news were published, where the incident was involved, what type of media the Internet users to use, and how the netizens＇emotion was like. Actually, internet public opinion has positive correlation with the convenience of accessing to information and the internet penetration. It already presents a one - sided trend： affected by netizen~ emotion,it is easy to fall on the party and government organs and the whole community as well.
出处
《中国行政管理》
CSSCI
北大核心
2010年第11期16-20,共5页
Chinese Public Administration
关键词
网络舆情
传播机制
内容分析法
internet public opinion,communication mechanism, content analysis
