摘要
对江苏省J市农业科技经纪人的实证调查表明,农业科技经纪人是农业科技传播的重要力量,在农村社区传播中扮演着重要角色。当前以农技员为代表的传统农业科技经纪人在农村科技传播中存在着缺位与失位,而新型农业科技经纪人由于发展不成熟,其角色的扮演和功能发挥带有一定的功利色彩。这些问题的存在都阻碍了农业科技经纪人"中间人"角色的扮演,降低了农业科技传播的效果。为此,政府应加大对传统农业科技经纪人开展农业科技推广的支持力度,促进农业科技经纪人组织化的发展,将农业科技经纪人的管理纳入规范化程序。
The empirical survey on the agricultural technology brokers in J City of Jiangsu Province shows that agricultural technology brokers are the important force in the agricultural technology communication and play an important role in the rural community communication.At the present,the traditional agricultural technology brokers who are represented by the agricultural technology members are vacant and out of position in the agricultural technology communication,while the new agricultural technology brokers are a little utilitarian because of the immature development.These problems have hampered the ＂intermediary＂ role playing of the agricultural technology brokers and reduced the effect of the agricultural technology communication.To this end,the government should enhance the support to the traditional agricultural technology brokers for expanding the agricultural technology,promote the organizational development of the agricultural technology brokers,and bring the management the agricultural technology brokers into the standardized process.
出处
《重庆社会科学》
CSSCI
2011年第4期85-90,共6页
Chongqing Social Sciences
基金
教育部人文社会科学青年项目"面向三农的传播服务研究"(批准号:09YJC860016)
关键词
乡村科技传播
经纪人
角色扮演
rural technology communication
broker
role playing
