大型节事中志愿者参与动机的实证研究——以2010年上海世界博览会为例被引量：27

An Empirical Study on Volunteers' Participation and Motivations in Large-scale Festival Events——A Case Study of 2010 Shanghai World Expo

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摘要文章以2010年上海世界博览会为案例,通过对上海世博会的405名志愿者进行问卷调查,探讨了大型节事中志愿者的参与动机,并验证了志愿者参与动机与岗位服务满足感之间的关系。主成分因子分析的结果显示,志愿者的参与动机有学习动机、职业取向、价值观取向、社会交往动机和公民责任5个因子;多元线性回归的分析结果显示,学习动机和价值观取向因子在不同程度上对志愿者的岗位服务满足感产生正的影响,大型节事的组织机构应针对志愿者的参与动机,提供有吸引力的激励措施。依据中国人的思维理解习惯,文章对现行文献中的量表进行了相应的调整,具有一定的探索意义。实证研究表明,文中采用的量表对测量大型节事志愿者的参与动机有一定的参考价值。 The paper,with 2010 Shanghai World Expo as a case Study,discusses volunteers’participation and their motivation in large-scale festival events and examines the relationship between their motives and post-service satisfaction by way of questionnaire survey from 405 volunteers.The results of factor analysis show that their motivations derive from five factors;namely,learning,career,values,social exchanges and civic responsibility.The results of the analysis of pluralistic linear regression show that learning and values exert positive influence on their post-service satisfaction to different extent and the organizational institutions should provide attractive and incentive measures in view of volunteers’participation and motivations.In accordance with our habit of understanding,the paper makes proper adjustment for the available scale in literature,which is of certain explorative significance.The empirical study indicates that the scale adopted in the paper is of certain referential value to the measurement of volunteers’participation and motivations in large-scale festival events.

作者龙涛张延平

机构地区中国地质大学经济管理学院中国地质大学学生工作处

出处《旅游学刊》 CSSCI 北大核心 2011年第4期66-72,共7页 Tourism Tribune

关键词大型节事志愿者参与动机 large-scale festival event volunteer participation and motivation

分类号 D632.9 [政治法律—中外政治制度]

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