摘要
对图书馆阅读推广活动的阅读宣传鼓动、阅读物内容、阅读方式、阅读场所环境、服务人员素质、阅读管理等可定性影响因素进行问卷调查,利用统计分析方法,分析可定性因素的比值,从比值中探索影响阅读推广活动的关键因素。针对关键因素和相关因素的影响强弱程度,以及对相关因素影响阅读者感知及行为划分三个层次,分析阅读推广活动的途径方法,提出存在的问题与启示。
According to the questionnaire of surveying library reading promotion activities, using the statistical analysis, the paper analyzes the qualitative factors about the reading of propaganda, material, environment, approach, management and service quality, we finds out the key factors which impact on the promotional activities from the statistical ratio, and proposes incentive approach method on qualitative and quantitative related factors. Finally, the paper points out the current problems of reading promotion activities and gives some suggestion.
基金
湛江市科技攻关项目"图书馆阅读推广活动的途径方法研究"(项目编号:湛科[2010]87号)的研究成果之一
关键词
阅读推广
影响因素
统计分析
途径方法
reading promotion influential factors statistical analysis approach methods
