摘要
随着近年来全国各大学的扩招与大学城的扩建,大学校园商业活动的发展势头逐渐呈上升趋势。大学校园商业活动对于大学的发展以及大学师生的学习生活具有非常积极的意义,但同时也存在一些消极隐患。针对这些隐患,只有采取相关有效的应对策略,才能真正实现大学校园商业活动的良性发展进而营造学校、师生与商家的共赢局面。
With the expansion of the Campus in China and the building of the campus town in recent years, the development of the campus commercial activities gradually rise. There are many positive meaning for the campus commercial activities to Improve the life of the teachers and the students, which also have some negative problems. In response to these problems, only taking the relevant and effective strategies can we realize the good development of the campus commercial activities, then create the win-win situation for the campus, the merchants and the teachers and the students.
出处
《价值工程》
2011年第19期98-99,共2页
Value Engineering
关键词
大学校园
商业活动
利弊分析
管理应对
the campus
the commercial activities
the analysis of the advantages and the disadvantages
the response of the management
