摘要
从多个角度论述了交通在旅游中的地位与作用。针对我国旅游交通现状，提出了旅游交通发展的优化策略。在记述和分析交通旅游的概念、要素的基础上，对交通旅游进行了策划设计。最后对上海的交通旅游项目作了一些具体策划与设计。
Tourism has already become a new and rising industry. As a main component part of tour, traffic plays an important role in the tour development. This paper discusses the importance of the tourist traffic from various aspects, advances some optimization tactics for organizing the tourist traffic, and expounds the concept, primary factors and plans of the traffic tour. Lastly, This thesis makes some concrete plans in the tourist traffic development and tour items of Shanghai.
