摘要
体检行业处于产品生命周期的成长期,具有增长速度快和利润率较高等特点,且进入门槛不高,吸引了众多竞争者。公立医院体检中心如何应对激烈的市场竞争,战略定位是生存和发展的关键。分析体检行业特点,归纳总结市场关键竞争要素。
Physical examination industry is in the product life cycle of growth,with growth and profit margins high speed characteristics.Because it is not difficult to enter the market,it attracts many competitors.Strategic position is the key element to face rat competition.The paper analyzed the body check industry characteristics,and summarized key competitive factors.
出处
《中国卫生经济》
北大核心
2011年第7期36-37,共2页
Chinese Health Economics
关键词
公立医院
体检行业
体检
竞争要素
public hospital
physical examination industry
physical examination
competitive factor
