摘要
民族文化旅游产业由民族文化产业和旅游产业融合发展而成,其品牌的构建是推动这一新兴产业发展的重要手段。本文基于这一背景对民族文化旅游品牌价值的内涵及其构成进行解析,指出民族文化旅游品牌价值的提升主要通过品牌建设活动来实现,最后基于品牌建设的角度对湘西德夯民族文化旅游品牌价值的提升进行了实证分析。
National cultural tourism industry is resulted from the fusion of national cultural industry and tourism industry development, and brand is an important means to boost the new industry development. Based on this background, this paper analyses the content and make-up of the national cultural tourism brand value, then points out that the national cultural tourism brand value promotion is achieved by brand construction. Finally, it analyses the national cultural tourism brand value promotion in Dehang of Western Hunan from the perspective of brand construction.
出处
《湖南商学院学报》
2011年第4期63-67,共5页
Journal of Hunan Business College
基金
湖南省社科基金项目(编号:2010JD31)
吉首大学研究生科研创新项目资助(编号:JGY201004)
关键词
产业融合
民族文化旅游产业
品牌价值提升
湘西德夯
industry convergence
national cultural tourism industry
brand value promotion
Dehang of Western Hunan
