摘要
赤峰市具有丰富的自然生态和历史文化旅游资源,特色突出,优势明显,极具开发潜力。按照资源导向和市场导向相结合的原则,统筹规划,科学定位,协调发展,选择性开发。要以塑造旅游形象为核心,把突出旅游产品创新,促进旅游要素的全面发展,实施立体化的促销策略作为当前的工作重点。
Chifeng has rich natural ecologyical,historical and cultural tourism resources,its characteristic is prominent,and superiority is obvious,so it has the development potential extremely.According to the principle which unifing the resources and the market,it should be planning uniformly,positioning scientificly,developing cordinately,and exploiting selectively.It is necessary to shape the tourism image as the core,emphasize tourism product innovation,promote traveling essential factor developing in full scale.The implementation of three-dimensional＇s promotion strategy should be taken as the current key emphasis in the work.
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2011年第9期197-200,共4页
Journal of Arid Land Resources and Environment
基金
内蒙古自治区高等学校科学研究项目"内蒙古赤峰市旅游空间结构优化研究"(NJ09171)资助
关键词
旅游资源
市场需求
旅游形象
产品创新
旅游促销
tourist resources
market demand
traveling image
product innovation
traveling promotion
