摘要
在这个课题的阶段性成果中,我们首先描述了新世纪市场营销的各种新观念,在此 基础上论述了高等职业技术教育市场营销专业培养人才的目标定位,最后得出结论,新世纪高职 市场营销专业人才必须具备三个技能:熟练的市场开拓技能、较强的电子营销技能以及一定的营 销创新技能。
With a periodical accomplishment of this research,we have initially delt with several new concept about the marketing sales in the new century,and on the basis of which,discussing the target positioning for technic training of professional personnel in marketing sales in high professional education with a conclution棗there must be of three technical skills as the following:mature developing for market;stronger potential for electronics sale and a certain creation for sale.
出处
《广东农工商职业技术学院学报》
2002年第1期39-43,47,共6页
Journal of Guangdong Agriculture Industry Business Polytechnic
基金
广东省教育厅立项的省级教学改革工程(资助)项目
关键词
市场营销
专业人才
技能
marketing sales
professional personnel
skills
