摘要
很多学者研究表明,背景音乐是餐厅可控的、能够影响顾客等待时间的环境因素,对于解决服务行业顾客等待时间问题有一定的管理意义。文章采用管理实验方法验证背景音乐对顾客等待时间的影响,得出结论:(1)背景音乐确实能够影响顾客的等待时间;(2)慢节奏的背景音乐能够延长顾客等待时间阈;(3)快节奏的背景音乐会缩短顾客的等待时间阈。
Many studies show that background music is an environmental factor that can be controlled and can affect customers＇ waiting time in the restaurant, which is significant for solving the problem of customers＇ waiting in service industry. This essay adopts a management experiment method to validate the influence of background music on customers＇ waiting time, drawing the conclusion： （1） the background music is able to impact customers＇ waiting time, （2） the slow-tempo background music can prolong customers＇ waiting time threshold, and （3） the fastempo background music can shorten customers＇ waiting time threshold.
出处
《北京第二外国语学院学报》
2012年第1期49-56,39,共9页
Journal of Beijing International Studies University
关键词
背景音乐
管理实验
顾客
等待时间
实验餐厅
background music
management experiment
customer
waiting time
experimental restaurant
