摘要
作为一种发展迅速的新兴业态,旅游点评网对市场产生了重要的影响。在对旅游点评网的点评模式及其在旅游供应链中角色和作用机制研究的基础上,结合现实中的情况,指出了旅游点评网发展过程中面临的众多问题,如冷门对象点评数量不足、推荐系统和评价系统不够完善、盈利模式创新与网站独立性原则相悖、核心资源缺乏保护途径等,并就旅游点评网未来的发展趋势进行了分析。
As a rapidly developing new industrial phenomenon,Tourists＇ opinion platforms have impacted the tourism market significantly.Based on the studies of the platforms＇ comments mode,and their role and mechanism of influence towards tourism supply chain,this article,carefully considering the practice,points out the problems during their development,such as insufficient number of comments on unpopular objects,highly unso-phisticated recommending and valuation system,the paradox between innovation of profit model and the independence principle,insufficient protection for core resources,etc.and it predicts the trends of online tourists＇ opinion platforms at the end.
出处
《旅游论坛》
2012年第2期58-62,共5页
Tourism Forum
关键词
点评网
网络口碑
在线点评
online consumers＇ opinion platform
online word-of-mouth
online comments
