摘要
以在校师生为调查对象,采用问卷调查法以及SPSS统计软件分析女牛仔裤感性形象,得出女牛仔裤感性形象评价构成的因子及具体产品的感性形象特征图,为服装业开发设计女牛仔裤提供参考依据。
With college students and teachers as the objects of investigation, this paper analyzes the perceptual image of female jeans by using questionnaire survey and SPSS statistic software, and obtains major factors in forming the perceptual image of female jeans and the characteristic charts for specific products, which provides reference for the clothing enterprises to design and develop female jeans.
出处
《浙江纺织服装职业技术学院学报》
2012年第2期22-25,共4页
Journal of Zhejiang Fashion Institute of Technology
基金
浙江纺织服装职业技术学院2010年度第二批自然科学项目[编号:2010-2B-006]
关键词
女性
牛仔裤
感性形象
因子分析
females
jeans
perceptual image
factor analysis
