摘要
电子商务市场的退货率远高于传统行业,零售商制定合理的退货政策对企业的发展有着至关重要的作用。本文通过建立无时间限制和有时间限制的退货策略模型得出零售商的最优订购策略,并通过算例仿真得到零售商的最优退货策略为无时间限制、低于原价退款策略。
The return rate of electronic commerce market is far above traditional realted industry.Retailers make reasonable return policy plays a crucial role for the development of enterprises. The thesis based on no time limit and time limit return policy and got the optimal quantity by build a mathematic model. Further more, this thesis got the best return policy is no time limit and the original price lower than a refund by the simulation.
基金
国家自然科学基金项目(20110185110022)
关键词
B2C
退货策略
决策模型
B2C retum policy decision-making model
