摘要
当前,经济全球化逐渐推进,国际货代成为国际贸易中的重要组成部分。如何从根本上提升我国国际货代企业整体竞争实力,成为当前重大社会课题。渠道对国际货代业起到至关重要的作用,尤其是当前互联网技术快速发展的情况下,网络渠道成为国际货代业站稳市场的关键。因此,探讨我国国际货代企业网络销售渠道模式,对提升企业核心竞争力具有重要的现实意义。
Current,economic globalization gradually advancing,international freight forwarder has become an important part of international trade. How to fundamentally enhance China＇s international freight forwarding enterprise whole competition strength has become the major social issue. Channel plays an important role of international freight forwarder industry. Especially in the current rapid development of Internet technology condition, network channel is become the key of international freight forwarding market. Accordingly, discuss our country international freight forwarding enterprises network marketing channel modes, to enhance the core competitiveness of enterprises has the important practical significance.
出处
《物流工程与管理》
2012年第11期148-149,共2页
Logistics Engineering and Management
关键词
国际货代企业
网络销售渠道
模式
international freight forwarding enterprises
network channel
mode
