摘要
基于独立学院的特点和市场营销专业的学科特色,加强实践教学是独立学院市场营销专业培养具有创新素质的应用型人才的重要环节。通过文献资料研究和有关独立学院调研,针对独立学院市场营销专业存在的教学基本建设薄弱,尤其是实践教学环节亟待加强的问题进行了分析,在充分体现营销专业特色和营销人才培养目标的基础上,对独立学院市场营销类实践教学体系提出改进实践教学工作的相应对策。
Based on the characteristics of independent college and the features of marketing major,strengthening practice teaching is an important part of the marketing major＇s aim of cultivating application type talents with innovation in independent college. Through the researches from literature and independent college,this paper analyzes the problems of practice teaching in the marketing major,and puts forward countermeasures to improve the practice teaching system of marketing major in independent college.
出处
《宁波职业技术学院学报》
2012年第6期30-34,共5页
Journal of Ningbo Polytechnic
基金
浙江农林大学天目学院教改项目
关键词
独立学院
市场营销
实践教学
应用型人才
independent college
marketing
practice teaching
application type talents
