摘要
本文根据中国新能源客车行业的自身特点,和中国客车市场出现的销售方式,总结出提高新能源客车企业营销竞争力的几种方式,为中国新能源客车的健康快速发展提供了可行性依据。
According to the characteristics of China＇s new energy bus industry, and sales methods of the China＇s bus market, summed up in several ways to improve the new energy bus competitive strength of corporate marketing, provides a feasible basis for the healthy and rapid development of China＇s new energy bus.
出处
《汽车实用技术》
2013年第1期52-56,共5页
Automobile Applied Technology
关键词
新能源客车
营销
竞争力
new energy bus
marketing
competitive strength
