摘要
智慧旅游、智慧景区等概念是当前旅游业发展中的新热点。它也代表当前科学信息技术与旅游业融合的最高阶段与趋势。对旅游者来说，他们是直接的获利对象，除此之外，旅游目的地、旅游企业及相关者都会受到影响。对旅游目的地而言，智慧旅游的背景下，游客及需求的变化会使其营销途径出现变革。因此分析这种变革以及尝试整合智慧旅游构建旅游目的地的“智慧营销”模式是必要的探究。
There is a new hotspot currently involving to smart tourism in china. The smart tourism also can be thought the highest phrase now and the future tendency of the assimilation between new information technology and tourism. Beside it will bring the big influence for tourism industry, the travel destination and relative industry, the tourist will also directly attain the benefits from it. Regarding to the travel destination, the marketing way will be changed because of the variance of the situation and the need of the tourist under the smart tourism ground. So it is necessary to analysis what kind of variance would be faced for destination marketing, and try to do a research how to build a new model --＂smart destination marketing＂-- which can absorb those new technology in the smart tourism into the destination marketing.
关键词
旅游目的地营销
智慧旅游
营销
Tourism Destination Marketing
Smart Tourism
Marketing
