摘要
文章采用文献资料法,以中国体育代表团形象管理为研究对象,分析了中国体育代表团形象管理存在的问题,并提出了相应的对策建议:重视形象管理,将形象纳入代表团管理目标;导入CIS形象识别系统,推进和完善体育代表团形象管理;充分利用各种信息沟通传播手段展现、传播形象;提升危机应对能力,加强危机公关。在吸取北京奥运会经验的基础上,中国体育界应进一步重视形象管理,提升体育代表团的形象,为体育发展和社会价值发挥创造良好的条件。
The image - management of Chinese sports delegation was the research object, it ＇ s problems were analyzed1 and the corresponding countermeasure proposal was put forward by using the method of documentary . The following measures could been adopt to strengthen the delegation image management：paying more attention to the image management l incorporating image into the object plan of delegation management ; importing CIS image recognition sys- tem so as to promote and perfect the sports delegation image management; making full use of various information communication method to broadcast and show image; improving the abili- ty of dealing with the crisis of public relations . Through summing up the lessons and experi- ence of Beijing Olympic Games , Chinese sports circles should pay more attention to image management and promote sports delegation ＇s image so as to create good conditions for the fur- ther development of Chinese sports.
出处
《哈尔滨体育学院学报》
2013年第1期35-38,共4页
Journal of Harbin Sport University
关键词
公共关系
中国体育代表团
形象
管理
Public relations
Chinese sports delegation
Image
Management
