摘要
介绍了杜邦公司通过品牌管理、技术开发以及整合生产经营培养核心能力的做法 ,阐述了核心能力对企业参与市场竞争的重要作用 ,并提出了企业在培养自身核心能力上需要把握的几个关键因素。
This theis describes Duponts practices in such areas as brand management technology development and integration of production and marketing in order to enhance its core competence analyzes the importance of core competence to a company in the course of market competitionand points out several key factors for a company to keep in mind in developing its own core competence
出处
《合成技术及应用》
2000年第3期1-4,共4页
Synthetic Technology & Application
关键词
核心能力
品牌管理
技术开发
经营策略
企业
core competence
brand management
technology development
integration of prodution and marketi
