摘要
舱位控制是航空公司实施收益管理的核心目标,由于传统的舱位控制方法并不考虑旅客的选择行为,易于导致高价旅客购买低价舱位,对于多等级票价方面的应用存在缺陷。于是,该文从旅客选择的角度,以研究多等级舱位分配问题为目的。通过对旅客效用和偏好的分析,采用离散选择模型作为建模方法,构建了基于非齐次旅客到达选择的动态舱位控制算法,并采用仿真实验与传统的期望边际收益算法进行比较。实验结果表明,考虑旅客选择行为的算法更具潜在增加航空公司收益的应用价值。
Inventory control is the core objective of airline revenue management, but traditional seat inventory control method does not consider the behavior of passengers＂ choice, which leads to the high-priced travelers buying the lower-price seats, which is not conductive to the application of multi-class fares. So from the perspective of the choice for passengers, study the multi-level inventory allocation. The method chooses the discrete choice model to build the dynamic seat inventory control algorithm based on non-homogeneous passen- gers arrival. And this method will compare with the traditional expectations of marginal revenue algorithm by using simulation. The exper- iments demonstrate that this alzorithm considering the passengers＇ choice is more potential to apply to the revenue management.
出处
《计算机技术与发展》
2013年第5期167-171,共5页
Computer Technology and Development
基金
科技部863重大专项(20060112A1037)
