摘要
目的:探讨新时期中医药院校形象建设。方法:通过对中医院校形象建设中存在的问题进行梳理,开展了一些有意义的探索,提出了可行性较强的思路和方法。结果:随着我国高等教育事业发展的国际化、大众化和市场化时代的来临,社会对高等院校的选择更加苛刻,作为中医院校也应该不断地加强自身的形象建设以增强吸引力和社会美誉度。结论:改进当前中医院校形象建设意义重大。
Objective：To explore the image construction of Chinese medicine institutions in the new period.Methods：Some meaningful explorations were carried out,and the strong feasibility ideas and methods were put forward,through combing the problems existing in the image construction of TCM institutions.Results：With the development of our country higher education enterprise,and the arrival of the era of internationalization,popularization and marketization,society choice of institutions of higher learning are more strict,and as Chinese medicine institutions also should strengthen their own image construction constantly in order to enhance attraction and social reputation.Conclusion：Improvement the current image construction of Chinese medicine institutions has great significance.
出处
《中医学报》
CAS
2013年第6期838-840,共3页
Acta Chinese Medicine
基金
河南省教育厅人文社科规划项目(编号:2010-GH-112)
关键词
中医院校
形象建设
专业优势
地域优势
名人优势
Chinese medicine institutions
image construction
professional advantage
geographical advantage
celebrity advantage
